🎮 Gamified
Gamified Cards
High engagement, low fatigue — built for mobile and panel
rapid_fire
Quick reactions — agree or disagree with each statement
Don't overthink it — go with your gut
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Qualitative research is undervalued in most organizations.
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What is the maximum you would pay for this feature?
Drag the slider to your highest acceptable price
AI Video Analysis
Automatically transcribe, tag emotions, and highlight key moments from participant video responses
$49 / mo
Free$150$300+
sorting_game
Sort these research activities into "Love it" or "Hate it"
Drag each chip into the bucket that best fits your feeling
Unsorted (6)
Writing discussion guides
Transcribing recordings
Finding patterns
Stakeholder presentations
In-depth interviews
Recruiting participants
❤ Love it
👎 Hate it
swipe_reaction
First impressions — would you use this feature?
Quick gut reaction only
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✦ AI-Native
AI-Native Cards
Cards that exist because AI makes them possible — no human moderator equivalent
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How confident are you in your previous answer?
This helps us know whether to ask a follow-up
Your answer
"The biggest challenge is getting buy-in from leadership who don't see research as strategic."
verbatim_validator
AI picked up on something in your response
Review the AI interpretation and confirm or correct it
"We tried automated analysis tools twice before and both times the insights felt shallow — like the AI just summarized bullet points rather than understanding what people actually meant."
AI detected: Negative prior experience with AI tools
Respondent has tried AI analysis twice, both unsuccessful. Concern is around surface-level summarization vs. deep comprehension. Likely skeptical but open.
synthesis_card
Here's what the AI heard from you so far
Review and validate before we continue
✦ AI Summary
Based on your last 6 responses
You're a senior researcher at a mid-size tech company, running roughly 20–30 studies per year. Your biggest pain point is the gap between data collection and insight delivery — it typically takes 2–3 weeks from field to stakeholder. You're open to AI tools but have had mixed results, and trust remains conditional on accuracy.
Speed to insight
Stakeholder delivery
AI skepticism
High study volume
Does this accurately represent what you've shared?
coverage_check
Topic coverage — reviewing your interview so far
The AI tracks which topics have been discussed in depth
Current research workflow
Covered
Pain points and frustrations
Partial
Willingness to pay / budget
Not yet
Team size and structure
Covered
Decision-making authority
Not yet
2 topics still need coverage — the AI will ask about them next
implicit_timing
React to this brand as quickly as you can
Your first instinct matters — respond before the timer runs out
🔬
Qualtrics
4.0s remaining
Very negativeVery positive
ai_probe
Can you tell me more about that?
The AI noticed something worth exploring
AI noticed
You mentioned "politics" when describing why insights don't get acted on — the AI wants to understand more about that dynamic.
You said:
"It's less about the quality of the research and more about the politics of who champions it internally."
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