Rival 2.0 — Card Mocks
⊞ Grid & Matrix
Grid & Matrix Cards
Efficient data collection across multiple attributes simultaneously
likert_grid
How much do you agree with the following statements about your current research workflow?
Select one answer per row
Strongly
disagree
Disagree Neutral Agree Strongly
agree
Recruiting takes too long
Analysis is the hardest part
I trust AI-generated summaries
Stakeholder buy-in is a constant challenge
slider_grid
How would you rate your team's proficiency in each of the following research methods?
0 = No experience, 100 = Expert
Qualitative interviews 65
0100
Survey design 42
0100
Conjoint / MaxDiff 18
0100
Ethnographic / diary studies 30
0100
bipolar_grid
Where does your current research platform sit on each scale?
Click the circle that best describes your experience
Slow to set up
Fast to set up
Hard to use
Easy to use
Expensive
Good value
AI-limited
AI-powered
numeric_grid
Approximately how many studies did your team run in the last 12 months?
Enter a number in each cell (leave blank if not applicable)
Quant Qual Mixed
Internal stakeholder
External / consumer
B2B / professional
⚗ Research Methods
Research Method Cards
Advanced pricing and preference measurement techniques
van_westendorp
Price Sensitivity Meter — Rival Studio Pro
Answer all four price questions to complete
1
Too cheap
2
Bargain
3
Getting expensive
4
Too expensive
At what price would this product be so cheap that you'd question its quality?
$150 / mo
$0$500$1,000
gabor_granger
Would you purchase Rival Studio at this price?
Price point 1 of 5
Rival Studio Pro
AI-native research platform — unlimited studies, voice + text, full analytics
$299 / mo
per workspace, billed annually
conjoint
Which of these research platform packages would you choose?
Select the one that best fits your needs — or choose None
Plan
Starter
Price
$99 / mo
Studies
5 / month
AI features
Basic
Voice
No
Plan
Pro
Price
$299 / mo
Studies
Unlimited
AI features
Full
Voice
Yes
Plan
Enterprise
Price
$799 / mo
Studies
Unlimited
AI features
Custom
Voice
Yes + Live
maxdiff
Which feature is MOST important and which is LEAST important to you?
Select one from each column
MOST
LEAST
Select one MOST and one LEAST important
kano
AI-generated interview summaries in Rival Studio
Answer both the functional and dysfunctional question
Functional — if this feature IS present
How would you feel if Rival Studio did provide AI-generated interview summaries?
Dysfunctional — if this feature is NOT present
How would you feel if Rival Studio did not provide AI-generated interview summaries?
monadic_split
Please review this concept and share your reaction
Concept A of 1 — you will only see one concept
Concept A
Rival AI Interviewer
An AI that conducts real-time voice interviews with your panel — asking follow-up questions, probing for depth, and delivering a full synthesis report with quotes. No moderator needed. Scales to 1,000 participants overnight.
Overall reaction
What resonates most?