Scale & Rating
Numeric and ordinal measurement — NPS, satisfaction, positioning. Outputs are directly comparable across waves and segments.
How likely are you to recommend Aman Resorts to a friend or colleague?
0 = Not at all likely · 10 = Extremely likely
Detractors (0–6)
Passives (7–8)
Promoters (9–10)
8 — Passive: likely to recommend but not enthusiastic
Overall, how would you rate your most recent luxury hotel stay?
★
★
★
★
★
PoorFairGoodVery goodExceptional
Very good — exceeded most expectations
What's the maximum you'd pay per night for your ideal luxury hotel stay?
How would you describe the Aman brand? Select a point between each pair of opposites.
Traditional
Contemporary
Accessible
Exclusive
Noisy
Serene
Overall, how would you rate the quality of service you received?
1 = Not at all · 7 = Extremely
Not at allExtremely
This brand consistently meets my expectations for a luxury experience.
How was your overall experience with our check-in process?
What price range feels fair for this product?
Drag both handles to set your range
How much would you pay per month for a premium travel membership?
£
/month
Enter a value between £0 and £9,999
Choice
Selection-based inputs — single, multi, image, and ordered preference. The workhorses of quantitative surveys.
Which of the following best describes how you book luxury travel?
Select one
Through a dedicated travel advisor or concierge
Direct on the hotel or brand website
Via a luxury travel platform (e.g. Virtuoso, Tablet)
Word of mouth from friends or colleagues
Which luxury hotel brands have you stayed at in the past 2 years?
Select all that apply
Aman Resorts
Six Senses
Four Seasons
Rosewood Hotels
Belmond
Which hotel aesthetic best matches your vision of the perfect luxury escape?
Select one
🌿
Biophilic Retreat
🏛️
Grand Heritage
🌊
Coastal Minimalist
🏙️
Urban Sky Sanctuary
What matters most when choosing a luxury hotel? Drag to rank from most to least important.
Drag items to reorder
⠿1Location & neighbourhood
⠿2Service quality & personalisation
⠿3Design & aesthetic
⠿4Culinary experience
⠿5Exclusivity & privacy
AI-Native
Cards that only exist because of AI — real-time probing, voice analysis, and emotion inference. Rival's moat.
Let's explore your relationship with luxury travel a bit more.
✦ AI Interviewer
You mentioned that "exclusivity" matters a lot. Can you tell me about a moment on a trip that truly made you feel that way?
It was at a small ryokan in Kyoto — only 6 rooms, and they prepared everything around us specifically.
✦ AI Interviewer
That's a beautiful example of anticipatory service. Was it the intimacy of scale, the personalisation, or something else that made it feel exclusive?
Depth 1 of 2 · Objective: luxury definition
In your own voice — describe the best travel experience you've ever had. Take as long as you need.
Up to 2 minutes · AI will transcribe and analyse your response
0:00
Tap the microphone to start recording
When you think about planning your next luxury trip, how do you feel right now?
Select all that apply
😍Excited
😌Relaxed
🤩Inspired
😰Overwhelmed
😤Frustrated
🤔Uncertain
😐Indifferent
💸Cost-anxious
Trade-off & Research
Forced trade-offs and comparative measurement. The premium methods that produce the most actionable data.
Of these four experiences, which is MOST important and which is LEAST important to you?
| ✓ Best | Experience | ✗ Worst |
|---|---|---|
| Private butler service for the entire stay | ||
| Michelin-starred dining included | ||
| Helicopter transfer from airport | ||
| Unlimited spa & wellness access |
Round 2 of 6 — you'll see different combinations each round
How important is each factor when evaluating a luxury travel brand?
Select one per row
| Not at all | Slightly | Moderately | Very | Extremely | |
|---|---|---|---|---|---|
| Brand heritage | |||||
| Sustainability | |||||
| Personalisation | |||||
| Social presence |
If you were booking tonight, which of these two options would you choose?
Task 3 of 8
You have $5,000 to spend on a 5-night luxury trip. How would you split it across these categories?
Use the +/− buttons to allocate points
$2,400
$2,600 remaining to allocate
Accommodation
$800
Dining & F&B
$600
Experiences
$600
Spa & Wellness
$400
Qualitative
Verbatim and stimulus-response capture. AI tags, themes, and summarises — researchers get qual depth at quant scale.
In your own words, describe what "true luxury" means to you when travelling.
0 / 500
✦
Based on your response, the AI may ask 1–2 follow-up questions to go deeper.
Read this concept, then share your first reaction.
Nomad Private — The Anti-Hotel
"No lobbies. No check-in desks. Just a city, a key, and your own pace."
- A curated private apartment in the most interesting neighbourhood in each city
- Pre-stocked with your dietary preferences and favourite brands, every time
- A local guide on-call — not a tour, just a real person who knows the city
- No other guests, ever. The space is yours for the duration.
What's your first reaction?
When you hear the word "Aman", which words come to mind? Select all that resonate.
Select up to 6
Serene
Expensive
Exclusive
Corporate
Timeless
Overhyped
Aspirational
Minimalist
Remote
Cold
Peaceful
Unforgettable
Pretentious
Authentic
3 of 6 selected
Capture
Structured data capture — demographics, spatial attention, rapid statement screening. Screeners and profiling live here.
What is your date of birth?
Used to confirm you meet the age requirement for this study
Look at this hotel lobby. Click the element that first caught your attention.
You can place up to 3 clicks
🏨
Click anywhere to mark attention points
0 / 3 clicks placed
React to each statement — do you agree or disagree?
Swipe right to agree, left to disagree
"Luxury is about exclusivity — if everyone can access it, it's no longer luxury."
"Price alone does not determine whether something feels luxurious."
Statement 1 of 8